中国区域物质文化遗产传播模式创新研究 ―以淄博传统琉璃工艺为例

• 영문명: Innovative Study on the Dissemination Model of Regional Material Cultural Heritage in China: A Case Study of Traditional Glass Craft in Zibo
• 발행기관: 한국중국문화학회
• 저자명: 郭婷婷 金雪花
• 간행물 정보: 『중국학논총』제86호, 227~247쪽, 전체 21쪽
• 주제분류: 인문학 > 문학
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

The dissemination and inheritance of intangible cultural heritage are at the core of cultural protection and development, and also important avenues for achieving cultural diversity and sustainable development. This study focuses on the national intangible cultural heritage Zibo Liuli, integrating theoretical perspectives from cultural communication studies and media research to systematically. Its development history and current status, and deeply analyzes its issues in content production, media collaboration, brand building and audience engagement. Based on this strengthening cultural narrative expression, building a cross-platform communication matrix, optimizing visual recognition systems and activating youth co-creation mechanisms, aiming to transform the dissemination of traditional craft heritage from “exhibitions” to “cultural resonance.” Research suggests that the reconstruction of regional intangible cultural heritage communication models involves not only the dynamic inheritance of cultural heritage but also the reshaping of local identity and the enhancement of national cultural soft power. This study offers positive practical guidance for intangible heritage communication.

목차

Ⅰ. 绪论

Ⅱ. 理论依据

1) 非遗的活态传承

2) 文旅融合与文化IP的构建

3) 非遗数字化转型与传播

Ⅲ. 淄博传统琉璃工艺传播模式现状及存在的主要问题

1) 传统传播模式的延续与转型现状

2) 琉璃周边产品开发及市场效应

3) 淄博传统琉璃工艺传播模式存在的主要问题

Ⅳ. 淄博传统琉璃工艺传播模式的发展对策

1) 加强文化内涵的现代化包装

2) 促进数字媒介协同效应

3) 文化旅游与地方特色结合

4) 构建淄博传统琉璃工艺品牌识别体系

5) 构建青年参与机制

Ⅴ. 结论

参考文献

키워드

지역성 무형문화유산 전파 혁신성 디지털 매체 융합 매체 전파 문화 IP 区域性 非遗传播 创新性 数字媒介 融媒体传播 文化IP Regional Intellectual Property Communication Innovation Digital Media Integrated Media Communication Cultural IP