영화 콘텍스트, 비평가 신뢰도, 관람객 관여도가 영화에 대한 태도 변화에 미치는 영향

• 영문명: The Influence of Changes in Attitudes about the Film of Context of the Film, Critic Credibility and Audience Involvement: Focusing on a Comparison 'Vive L'Amour, 1994' vs. 'Shaolin Soccer, 2001'
• 발행기관: 한국영화학회
• 저자명: 최배석
• 간행물 정보: 『영화연구』제62호, 361~397쪽, 전체 37쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

This study examined how a viewer’s involvement with a film andcredibility toward its critic influence a viewer’s attitude change in an artfilm and a commercial film respectively. A quasi-experiment of 237Korean students in the Seoul metropolitan area was carried out to testseveral hypotheses. This study found that (1) strength of film context hasa positive(+) effect on attitude change; (2) credibility toward a critic hasa negative(-) effect on attitude change; (3) involvement with a film has apositive(+) effect on attitude change; (4)in a high-context film(vs. a artfilm), the more involved a viewer with the higher credibility toward afilm critic, the bigger attitude change. Finally, theoretical and practical implications were discussed.

목차

1. 문제의 제기

2. 이론적 논의와 연구가설

3. 연구방법

4. 연구결과

5. 결론: 요약 및 논의

키워드

art film commercial film credibility involvement attitude chang