전주국제영화제 방문객의 선택속성과 재방문 의도에 관한 연구

• 영문명: Study on the Jeonju International Film Festival of visitors choose Properties and Behavioral Intention
• 발행기관: 한국영화학회
• 저자명: 이도균 하정훈
• 간행물 정보: 『영화연구』제62호, 211~226쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

About seventy Film festivals are held in Korea. Bu-San International FilmFestival and Bu-Cheon International Fantastic Film Festival are good examples. With development of International FIlm Festivals, so many research associateFilm festival with festival arttributes. But Film festivals' basic is watchingmovies. There aren't enough studies that study on satisfaction of visitorsat Film festivals. So the purpose of this study is to measure festival servicequality and satisfaction of participants in Jeonju International Film Festivaland how these factors influence on satisfaction of festival. The main results were that (1) Film select properties based on visitorcharacteristics will show the difference. (2) Event service quality will havea positive impact on the visitors of the festival satisfaction. (3) Participatedin the film properties will have a positive impact on the visitors of the festivalsatisfaction. (4) Film satisfaction will have a positive impact on return visitsfor the visitor. (5) Film satisfaction will have a positive impact on the visitor'srecommendation.

목차

1. 들어가는 말

2. 이론적 배경

3. 연구모형 및 조사설계

4. 실증분석

5. 결론

키워드

Film Festival Jeonju International Film Festival