학술논문
SMEs Women Fashion Store of VMD in Winter Season
이용수 0
- 영문명
- 발행기관
- 한국유통과학회
- 저자명
- Na-young Kim Mi-jin Lee Eun-zy Choi Hyun-ju Jung
- 간행물 정보
- 『KODISA ICBE (International Conference on Business and Economics)』2013 International Conference on Business and Economics (ICBE 2013), 377~386쪽, 전체 10쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2013.07.13
무료
구매일시로부터 72시간 이내에 다운로드 가능합니다.
이 학술논문 정보는 (주)교보문고와 각 발행기관 사이에 저작물 이용 계약이 체결된 것으로, 교보문고를 통해 제공되고 있습니다.
국문 초록
영문 초록
Purpose - The aim of this paper is to evaluate season’s VMD at a fashion SMEs retail store. This study shows the current situation of the store and finds some problems of VMD and applies seasonal Christmas’s VMD to the store.
Research study design, data, methodology – This case is of one fashion SEMs retail store and analyzes the show window and interior of display. The qualitative method including observation and interview is used.
Results - There are some problems of the show window and interior of display to be fixed and at the SMEs retail store.
Conclusion - The findings of this study show that a more precise theme related to season’s VMD required.
목차
Abstract
1. Introduction
2. Background
3. Case Study
4. Conclusion
References
해당간행물 수록 논문
- An organizational institutionalization model of software product line engineering
- Using Discretization of Numeric Attributes to Compare the Changes in Performance of C4.5 and CART algorithms
- Macroeconomic Dynamics of Standard of Living in South Asia
- A Study on Methodologies to Develop an e-Fashion Cluster Hub System Using Social Networks
- A Comparative Analysis of Street Fashion Color Between Beijing and Seoul: The Case of 2012 Summer
- Teukyakmaip System of Large Retailers
- A Study on the appropriateness of the Teukyakmaip system operated by department stores in Korea
- A Study on the Effect of Shopping Motivation of Social Commerce on Flow, Trust and Purchase Intention
- Moderating Effect of Individualism/Collectivism on the Association between Service Quality, Corporate Reputation, Perceived Value and Consumer Behavioural Intention
- Why do we pay for Advertising Models?
- Impact of The Information System of The Internet Contents on Consumers’ Willingness to Pay for The Internet Contents
- The Influence of Price and Customer Value on Long-term Purchasing of e-Commerce in Industrial Goods Market
- Behavioral Intention to Searching Retail Franchise Information Using Social Networking Sites
- Women's Clothing Retailer Relief of VMD at Underground
- The Role of Information Technology on Distribution
- A Study on the Effect of Characteristics of Social Network Service on Purchase Intention in Online Shopping Mall
- Mediating Effect of Informativeness Joyfulness and Trust In Internet Shopping Mall's Image on Consumer's Purchase Intention In Korea
- Organizational Use and Perceptions towards Social Media
- The Impact of Traditional Market Properties and Relationship Quality on Customer Value
- A study on the advertising effect depending upon the type of advertising model and the product involvement of purchased products of department stores
- Prospect theory analysis of the effects of consumer marketing promoting factor for revisiting
- The Effect of Food Choice Motive on Attitude forward Food and Purchase Intention: Focus on Organic Food
- A Study on Arrangement of Colors of the Korean Traditional Food and Bowl
- The Effects of Characteristics of the internet shopping mall structural relationship between customer satisfaction and customer trust, and customer loyalty
- Fuel Market in Kazakhstan: Problems and Solutions
- The Comparison of Trade Patterns between China and Korea
- Does Lean Inventory Lead to Firm Performance? An International Comparison between the US and Japanese Manufacturers
- SMEs Women Fashion Store of VMD in Winter Season
- A Study on the Effect of Blog Characteristics on Satisfaction and Word-Of-Mouth Intention
- Restricting Factors and Countermeasures of Development in Business Services Industry of Shandong Province
- Advertising Effect according to Expression Strategy of Internet Advertising and Internet Site Type: Focus on Disgusting Advertising
- A Study on VMD of SPA brand Store in Korea: Focused on Seoul and Gyeonggi-do
- A Study of Cross-border Trade of Second-hand Goods
- Ensuring Green Growth and Sustainability
- An Analysis on the Value Pursuit Discount Store Customers Using Means-end Chain Theory
- Study on institutionalization of the rent-a-driver industry from the point of view at the creative industries
- A Case Study of Art Marketing in Fashion Brand
- What are the differences between workaholism and work engagement in IT-enabling and highly-competing era?
- An impact on the purchase intention for attitudes about the nature of online communities
- An Implementation of New Virus Detection Technology
- SWOT Analysis for National Innovation System of Iran based on Norwegian and Korean Experiences
- The Effects of Private Brand Product Attributes and Convenience Store Image on Customer Satisfaction and Repurchase Intention
- The Research on the Polarization Posture of Shandong Processing Trade and Its Coordinating Development Strategy
- Fast Fashion and Sustainability
- Drawing Analysis on Interpersonal Problem Solving Group Art Therapy Program for Adolescents with Mental Retardation
- A Study on Kazakhstan Women Consumer Behavior
- Study on the Effect of the Usability of Mobile Application Programs on Buying Intention
- A Study on Discount Stores Brand Images upon Consumer Satisfaction
- A Study on the Post-Merger Integration of IT Systems in Retail Industry: The Case of M&A of Department Store
- A Study on the Effects of Perceived Quality on whitening cosmetics’ Satisfaction and Repurchase : Focused on University Students
- Non-Banking Activities of Banks under Financial Deregulation in Bangladesh
- The Impact of New Silver-Generation Consumer’s Perceived Quality of Service and the Service Provider’s Organizational Citizenship Behavior on Consumer Response
- A Study of the Chinese Distribution Politics and Challenges
- The Development of Standard Platform for RFID-Based Logistics Information Sharing
- A Study on Standardization of Korean Distribution Terminology thru Research on its Management Situation
- Consumers' Susceptibility to Global Culture and Their Attitude toward Global SPA Brand
- Strategic Transformation and Innovation of Population Urbanization in China
- A Study on a Logistics Strategy due to the spread of GPN(Global Production Networks) in East-Asia
- Making Representative Color to City Environment
- The empirical analysis of incentive factors correlation of University teachers based on grey theory: a case of LinYi university
- Research on the Problems of Spatial Modernization of the Economy: Kazakhstan’s Experience
- A Study on Spending Patterns and Buying Motives of Indian Gold Consumers
- Perceptions of Logistics Firms toward Green Practices: Evidence from Korean Logistics Industry
- The Influence of Perceived Characteristics of SNS, External Influence and Information Overload on SNS Satisfaction and Using Reluctant Intention
- What increases employees’ security compliance intentions?
- Study of Factors Which Impact Chinese Consumers’ Purchasing Intent for High-tech Products-Focus on Smartphones
- Analysis of SMEs Clothing Store’s VMD
- The Effects of Trust and Dependence on Long Term Orientation in Korean Food Franchising
- The Effect of Mobile Contents’ Infrastructure on Consumers’ Purchase Intention on the Mobile Contents
- A Study on Effects of the Manufacturer’s Market Orientation on Innovative activity and Business Performance
- A Study on Revitalization of the Distribution Industry at 2018 Pyeongchang Winter Olympics
- A study on the effects of experiential marketing on the brand attitude to family restaurants and the effects of the brand attitude on revisitation
- A Study on the Actual Condition of Using Color Cosmetics According to Lifestyle of South Korean Men in Their 20s
- Impact of Fashion Color Trend in Visual Merchandising
참고문헌
교보eBook 첫 방문을 환영 합니다!
신규가입 혜택 지급이 완료 되었습니다.
바로 사용 가능한 교보e캐시 1,000원 (유효기간 7일)
지금 바로 교보eBook의 다양한 콘텐츠를 이용해 보세요!