SMEs Women Fashion Store of VMD in Winter Season

• 발행기관: 한국유통과학회
• 저자명: Na-young Kim Mi-jin Lee Eun-zy Choi Hyun-ju Jung
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2013 International Conference on Business and Economics (ICBE 2013), 377~386쪽, 전체 10쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.07.13

영문 초록

Purpose - The aim of this paper is to evaluate season’s VMD at a fashion SMEs retail store. This study shows the current situation of the store and finds some problems of VMD and applies seasonal Christmas’s VMD to the store. Research study design, data, methodology – This case is of one fashion SEMs retail store and analyzes the show window and interior of display. The qualitative method including observation and interview is used. Results - There are some problems of the show window and interior of display to be fixed and at the SMEs retail store. Conclusion - The findings of this study show that a more precise theme related to season’s VMD required.

목차

Abstract

1. Introduction

2. Background

3. Case Study

4. Conclusion

References

키워드

Visual Merchandising SEMs Case Study Christmas Display Show Window