Prospect theory analysis of the effects of consumer marketing promoting factor for revisiting

• 발행기관: 한국유통과학회
• 저자명: Jong-Jin Kim Myoung-Kil Youn
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2013 International Conference on Business and Economics (ICBE 2013), 335~341쪽, 전체 7쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2013.07.13

영문 초록

Retailers and/or selling retailers made consumers want to buy by a variety of strategies and means when consumers had more information to overcome unbalance of the information than sellers had Researchers actively researched possession. The desire of possession that was fundamental desire of men was source of the economy. The commercial transaction was made to do economic activity owing to desire of the possession. The commercial transaction was base of all of industries. Such consumption psychology and pattern often made appearance out of reasonable economic structure of the economics. This study examined premium and/or free gift at buying of products in which consumers were interested, and coupon and/or intangible free gift that could encourage consumers to buy. This study tested promotion of revisit by giving free gift to investigate retention effect of free gift. The study investigated data of the ones who joined free gift events, and found that revisit frequency increased in accordance with free gift, and that consumers thought of authority and/or qualification of free gift according to visit frequency.

목차

Abstract

1. Introduction

2. Precedent Studies and Designs

3. Hypotheses and Analysis

References

키워드

Sales Promotion Retention Effect Re-Visit Prospect Theory Marketing Analysis