미용실 이용 실태에 따른 고객만족에 관한 연구 - 헤어 미용서비스를 중심으로

• 영문명: About Costomer"s Setisfaction: in Cosmetic Technology
• 발행기관: 한국인체미용예술학회
• 저자명: 이진화(Lee jin-hwa) 김향남(Kim Hyang-nam)
• 간행물 정보: 『한국인체미용예술학회지』한국인체예술학회지 제4권 제1호, 143~154쪽, 전체 12쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2003.06.01

영문 초록

  The purpose of this paper: first, to survey hair beauty expense per population statistical variable; second, price satisfactions in technical items; third, to study satisfactions of technical levels; last, to study satisfactions of technical variations.
  To collect data, I had surveyed with the objects of 400 female collage students that used beauty shop-100 students per grade- using 26 questions and degrees of 5 levels, during March 2002, in Busan.
  In the population statistical variable, the spending money of arts-majoring students is the most expensive-300,000 won in average- and about cost for beauty in a month, the group of "under 30,000 won in average" is the majority indicating 34.8%. In the price satisfactions, dyeing and treatment in order and items of perm, cutting, and dry didn"t show many difference. And in the technical level, "Normal" is responded most reflecting 54.8%, and "Yes(satisfied)" is second(25.8%). - In general, about the technical levels of beauty they responded some sort of satisfaction. Because technique and character of hair-designer is different in each, it is the customer that improve satisfactions by choice. - In the variations of technique the most responded answer is "Normal(61.5%)" and students are generally satisfied in technical variations.
  So, the comment for further study: it is necessary to generalize this study through expanding the objects in diverse ages and classes, and more purposes that indicate the satisfactions in using hair-shop. More various approaches including customer"s character affecting satisfactions such as social classes, ages, incomes, and job are required and the survey to apply experiment design to real conditions is necessary.

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 및 조사 방법
Ⅳ. 조사분석
Ⅴ. 결론
참고문헌