퍼스널 이미지 확립을 위한 셀프 마케팅 연구

• 영문명: An Analysis on Self - Marketing to establish Personal Images
• 발행기관: 한국인체미용예술학회
• 저자명: 이수경(Lee Su-Kyoung)
• 간행물 정보: 『한국인체미용예술학회지』한국인체예술학회지 제4권 제1호, 263~272쪽, 전체 10쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2003.06.01

영문 초록

  Nowadays, we are struggling in competitions to survive in variously changing industrial societies. There is a common feature among people who have achieved significant success in various fields, that is, they are not the best people in their professional fields. The key to their success can be said to be their selling abilities, and marketing capacities. Therefore, this research focused on surveying the modality and aesthetic values of image making from the viewpoint of changes from the development of industrial societies, that is, from the aspects of technologies and services and from that of socio-psychological contexts related to fashion. This has a significant meaning as a new trial to establish the concept of self-marketing and their characteristics of image making from the viewpoint of marketing.
  This research surveyed personal images from the viewpoint of the socio-psychological features of technologies and service marketing, and established and analyzed self marketing based on document research from the Internet, journals, domestic and foreign books and related scholarship papers etc. related to fashion, image and marketing.
  The results of this research are outlined below:
  Various images have been created due to the expansion of public societies and Mass Medias made by the progress of technologies since the industrial revolution, and fashions became referred to as the most visible products in consumer societies and as a device to express ego and ideas through image making productions.
  Firstly, the theoretical background is as follows.
  Technologies are systemic researches about necessary techniques to make something or to do some task, and are techniques to achieve self purpose through energetic organization of a working process.
  Services are defined as all economic activities to create various value added, which are consumed simultaneously at the process of production, procedure and final results, and are invisible benefits arising from mutual relationships which can"t be stand alone generated.
  Fashions and related clothes are styles and social synchronous phenomena, which many individuals require and accept. The influences of technologies accepted by fashion are classified into two kinds. Changes from the aspects of physical features become important factors to settle the fashion and production of various personal images into mass cultures. Changes from the aspects of mental features are social structure, power groups, changes in group will and image production from Medias.
  Secondly, the concept of self-marketing is all kinds of activities to upgrade value recognition towards themselves as soon as they are made as a strategic method to express themselves as social members from the objective position of others.
  Thirdly, the characteristics of self-marketing can be classified into invisibility, extinguishment, non-separateness and changeability.
  Fourthly, marketing methods are direct marketing, which grasp the merits and demerits of one and directly control how to communicate with others, and indirect marketing which are verbal results from that.
  The strategies of self-marketing are 1) setting price goals, 2) recognizing market survey and communication as transferring stages, and 3) creating values.
  As shown above, there are various methods to express and solve according to the personal position in societies and methods to compose one"s own life. People want to be approved of by others and to be excellent ones. But, they also have opposite desires to be stably included in societies.
  Various viewpoints and interests created a new profession, image consultants, and several colleges opened image making and international manners as cultural subjects. We are marketing ourselves in our daily lives throu

목차

ABSTSACT
Ⅰ. 서론
Ⅱ. 본론
Ⅲ. 결론
참고문헌

키워드

self marketing personal images image making