헤어에 대한 소비자 의식에 관한 연구

• 영문명: A study on the Consumers" Consciousness on Hair
• 발행기관: 한국인체미용예술학회
• 저자명: 윤지성(Yun Ji-Sung) 박미애(Park Mi-Ae)
• 간행물 정보: 『한국인체미용예술학회지』한국인체예술학회지 제3권 제3호, 307~316쪽, 전체 10쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2002.12.01

영문 초록

  A hair-style and costume are cultural outcome to reflect the phases.
  Therefore, the women" desire about beauty has changed the hair-style a lot and an interest about the various hair-style is rising gradually.
  As a participation of women in public affairs become bigger and bigger, hair-style becomes more important as a tool to reflect social personal desire and express various personality.
  Also, a qualitative and quantitative growth of a beauty industry and an opening of the domestic beauty industry cause to the change of consumers" consciousness on hair-style.
  A political ideology, a religious ideology, sense of value are expressed through a hair-style, and the hair-style that is close to a social life is diversified and changed by various factors.
  In this paper the consciousness on the various factors to affect the a hair-style is studied by factor analysis.
  Among 400 copies of questionnaire, only 331 copies are used for the data analysis.
  The results of analysis are as follows;
  1. More than 80% of consumers tend to maintain the hair-style which becomes their personality well rather than the vogue.
  2. The hair-coloring is assessed a generalized hair-style regardless of sex, but the long-hair and wavy-hair of male are assessed negative.
  3. More than 90% of consumers want to get the right information to protect damage of the scalpe and hair
  4. More than 80% of consumers feel to get rid of stress when their the hair-style is changed.
  5. The factors to affect the a hair-style are analyzed to be "stress", "sociality morality", "scalpe and hair care" and "price".

목차

ABSTRACT
Ⅰ. 서론
Ⅱ. 연구 방법
Ⅲ. 결과 및 고찰
Ⅳ. 요약 및 결론
참고문헌

키워드

hair consciousness survey by questionnaire factor analysis