패션 코디네이션 의식에 대한 소비자 요인 분석

• 영문명: College Student"s Consciousness of Fashion Coordination
• 발행기관: 한국인체미용예술학회
• 저자명: 김성남(Kim Sung-Nam) 김선아(Kim Sun-Ah)
• 간행물 정보: 『한국인체미용예술학회지』한국인체예술학회지 제3권 제3호, 231~237쪽, 전체 7쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2002.12.01

영문 초록

  This is a survey based on college student"s consciousness about fashion coordination with costumes, hair, make-up and accessaries. The sample consist of 283 collage students residing in Seoul. As a result of this study, 4 main factors related with consciousness of fashion coordination are analyzed as fashion-oriented factor, product expressive factor, practical factor, situational factor. Fashion-oriented factor is the most effective aspect of consciousness of fashion coordination.
  There is different result of consciousness factor of fashion coordination between male and female. Female students are much higher in fashion consciousness than male students.
  Filed of major is also important aspect of analyzing fashion consciousness, however the average of consciousness factor is not so much distinguished.
  This is a basic study of consumer consciousness of total fashion coordination and the authors hope that more related studies would be made in future with cooperation between scholars in clothing and beauty decoration fields.

목차

ABSTRACT
1. 서론
2. 관련문헌 고찰
3. 연구방법 및 절차
4. 연구결과 및 고찰
5. 결론 및 제언
참고문헌

키워드

fashion coordination consciousness costume make-up hair style