- 영문명
- A study on the Consumers" Consciousness on Hair
- 발행기관
- 한국인체미용예술학회
- 저자명
- 윤지성(Yun Ji-Sung) 박미애(Park Mi-Ae)
- 간행물 정보
- 『한국인체미용예술학회지』한국인체예술학회지 제3권 제3호, 307~316쪽, 전체 10쪽
- 주제분류
- 예술체육 > 예술일반
- 파일형태
- 발행일자
- 2002.12.01
국문 초록
영문 초록
A hair-style and costume are cultural outcome to reflect the phases.
Therefore, the women" desire about beauty has changed the hair-style a lot and an interest about the various hair-style is rising gradually.
As a participation of women in public affairs become bigger and bigger, hair-style becomes more important as a tool to reflect social personal desire and express various personality.
Also, a qualitative and quantitative growth of a beauty industry and an opening of the domestic beauty industry cause to the change of consumers" consciousness on hair-style.
A political ideology, a religious ideology, sense of value are expressed through a hair-style, and the hair-style that is close to a social life is diversified and changed by various factors.
In this paper the consciousness on the various factors to affect the a hair-style is studied by factor analysis.
Among 400 copies of questionnaire, only 331 copies are used for the data analysis.
The results of analysis are as follows;
1. More than 80% of consumers tend to maintain the hair-style which becomes their personality well rather than the vogue.
2. The hair-coloring is assessed a generalized hair-style regardless of sex, but the long-hair and wavy-hair of male are assessed negative.
3. More than 90% of consumers want to get the right information to protect damage of the scalpe and hair
4. More than 80% of consumers feel to get rid of stress when their the hair-style is changed.
5. The factors to affect the a hair-style are analyzed to be "stress", "sociality morality", "scalpe and hair care" and "price".
Therefore, the women" desire about beauty has changed the hair-style a lot and an interest about the various hair-style is rising gradually.
As a participation of women in public affairs become bigger and bigger, hair-style becomes more important as a tool to reflect social personal desire and express various personality.
Also, a qualitative and quantitative growth of a beauty industry and an opening of the domestic beauty industry cause to the change of consumers" consciousness on hair-style.
A political ideology, a religious ideology, sense of value are expressed through a hair-style, and the hair-style that is close to a social life is diversified and changed by various factors.
In this paper the consciousness on the various factors to affect the a hair-style is studied by factor analysis.
Among 400 copies of questionnaire, only 331 copies are used for the data analysis.
The results of analysis are as follows;
1. More than 80% of consumers tend to maintain the hair-style which becomes their personality well rather than the vogue.
2. The hair-coloring is assessed a generalized hair-style regardless of sex, but the long-hair and wavy-hair of male are assessed negative.
3. More than 90% of consumers want to get the right information to protect damage of the scalpe and hair
4. More than 80% of consumers feel to get rid of stress when their the hair-style is changed.
5. The factors to affect the a hair-style are analyzed to be "stress", "sociality morality", "scalpe and hair care" and "price".
목차
ABSTRACT
Ⅰ. 서론
Ⅱ. 연구 방법
Ⅲ. 결과 및 고찰
Ⅳ. 요약 및 결론
참고문헌
Ⅰ. 서론
Ⅱ. 연구 방법
Ⅲ. 결과 및 고찰
Ⅳ. 요약 및 결론
참고문헌
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