Research on the Importance of University Design in Promoting Rural Agricultural Product Development

• 영문명: 高校设计推动乡村农产品发展的重要性研究
• 발행기관: Korea Institute for Humanities and Social Sciences(KIHSS)
• 저자명: YUAN Yubao LI Mingbo
• 간행물 정보: 『Journal of Global Arts Studies (JGAS)』Vol.3, No.2, 11~18쪽, 전체 8쪽
• 주제분류: 인문학 > 기타인문학
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

[Background] Rural agricultural products need to leverage design to enhance their market competitiveness or brand value. As an important carrier of creative resources, university design is increasingly attracting attention in serving the local economy. [Objective] This paper explores the role and value of university design in promoting the development of rural agricultural products, focusing on the integration of rural agricultural and sideline product culture with university specialty programs, so that rural culture and university programs can progress together. [Method] Using the basic concepts of university design and rural agricultural products, this study analyzes the practical foundation for their collaborative development. By examining typical cooperation cases, it reveals the actual effectiveness of university design in product packaging, brand building, and cultural dissemination. [Results] University design can effectively enhance the visual recognition of rural agricultural products, promote product differentiation and competition, while also driving the optimization of rural industrial structures and facilitating brand transformation. [Conclusion] University design plays an irreplaceable role in promoting the high-quality development of rural agricultural products. It is a key tool for achieving industry-education integration, empowering rural economies, and implementing the rural revitalization strategy, with broad application potential.

영문 초록

【背景】乡村农产品需运用设计赋能来提升市场竞争力或品牌价值，高校设计作为创意资源的重要载体，在服务地方经济中日益受到关注。 【目的】本文探讨高校设计在推动乡村农产品发展中的作用以及价值，以乡村农副产品文化与高校特色专业融合为主，让乡村文化和高校专业共同进步。 【方法】利用高校设计与乡村农产品的基本概念，分析二者协同发展的现实基础，并结合典型合作案例，揭示高校设计在产品包装、品牌建设以及文化传播中的实际成效。 【结果】高校设计能够有效提升乡村农产品的视觉识别度，促进产品差异化竞争，同时推动乡村产业结构优化以及品牌化转型。 【结论】高校设计在推动乡村农产品高质量发展中具有不可替代的作用，是实现产教融合、赋能乡村经济和落实乡村振兴战略的重要抓手，具有广阔的推广价值。

목차

1 引言

2 高校设计推动乡村农产品发展的重要性

3 高校设计推动乡村农产品发展的实施策略

4 结论

参考文献

키워드

University Design Rural Areas Agricultural Product Development Importance Research 高校设计；乡村；农产品发展；重要性研究