영화에 대한 사전지식이 추천 행위에 미치는 효과에 관한 연구

• 영문명: Influence of Knowledge about a Movie on Recommendation: Focusing on Flow and Attitude in the case of 《Snowpiercer》
• 발행기관: 한국영화학회
• 저자명: 최배석
• 간행물 정보: 『영화연구』제58호, 451~482쪽, 전체 32쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2013.12.31

영문 초록

This study investigated how individuals ‘acquired knowledge about a movie before viewing it influence their recommendation about it through their flow of viewing it and their attitude toward it. The data from nationwide survey with a stratified sampling were analyzed (N = 451). This study found that (1) The more knowledge about a movie, the stronger flow into viewing it; (2) The stronger flow into viewing a movie,the more positive attitude toward it; (3) the more positive attitude toward a movie, the more frequent recommendation about it; (4) knowledge about a movie before viewing it reinforce recommendation activity about,multi-mediated by attitude toward it following flow of viewing it. And theoretical and practical implications were discussed.

목차

1. 들어가며

2. 이론적 배경과 연구가설

3. 연구방법

4. 측정방법

5. 연구결과

6. 연구요약과 함의

참고문헌

키워드

Prior Knowledge Empathy Flow Preferred Attitude Recommendation Snowpiercer Causality