慶州世界文化엑스포 訪問客의 祝祭滿足이 在訪問意圖와 口傳意思에 미치는 影響分析

• 영문명: Impact Analysis on the Oral Tradition Intention and the Revisit Intention by the Festival Satisfaction: Gyeongju World Culture Expo 2011
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 金思永(Kim, Sa-Young) 宋在一(Song, Jae-Il)
• 간행물 정보: 『관광산업연구』관광산업연구 제6권 제2호, 150~161쪽, 전체 12쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.12.30

영문 초록

This study examined the relationships among festival satisfaction, revisit intention, and oral tradition intention. The objects of empirical investigation was visitors of Gyeongju World Culture Expo, 2011. The results showed that the satisfaction of festival satisfaction was consist of different sub-satisfaction elements such as experience, shopping, and event. When experience satisfaction increased 1 level, the possibility of revisit intention went up 1.45 times and that of oral tradition raise 2.27 times. Likewise, when event satisfaction increased 1 level, revisit intention and oral tradition intention also increased 1.93 times and 1.44 times each. Based on this result, we argued that there is needs of marketing strategy in relation to experience and event contents for sustainable growth of Gyeongju World Culture Expo.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 조사설계

Ⅳ. 실증분석

Ⅵ. 결론 및 시사점

참고문헌

키워드

축제만족 재방문의도 구전의사 경주세계문화엑스포 Festival Satisfaction Revisit Intention Oral Tradition Intention Gyeongju World Culture Expo