藥膳飮食店의 메뉴 選擇屬性이 顧客滿足에 미치는 影響

• 영문명: Study on the Selective Attribute of Menu Affecting the Customer Satisfaction in Yaksun Restaurant: Focused on Yaksun Restaurant in Seoul & Gyeonggi-do
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 辛承美(Shin, Seung-Mee) 鄭美泳(Jung, Me-Young) 金銀京(Kim, Eun-Gyung)
• 간행물 정보: 『관광산업연구』관광산업연구 제6권 제2호, 101~114쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.12.30

영문 초록

Modern food culture is gradually changing like in western style. Accordingly geriatric diseases like hypertension, obesity, heart disease are increasing alarmingly. people are increasing concerned that wellness and healthy food. This study aims to examine effect of customer satisfaction on menu selection property, for the empirical analysis, 360 questionnaires were collected. The standard unit of the analysis was set to be customers at Yaksun food restaurants in Seoul, Kyunggi between the period of June 7 and July 31, 2011. This survey was conducted this statistical package program analyzed using SPSS 12.0 for window was afrequency analysis tools, analysis, factor analysis, reliability analysis, linear regression analysis to test the hypothesis. The results of analyzing, independent variables of this study, menu selection property are external factor of Yaksun menu, health factor of Yaksun menu, selection factor of Yaksun menu, component factor of restaurant, and the dependent variable, customer satisfaction was analyzed as customer satisfaction factor, accordingly linear regression analysis was executed for the hypothesis verification. The results of this study can be summarized as the following. Mainly in restaurants Yaksun use more than 20 years of age to less than 50 appeared to be housewives showed that the most popular and widely used mainly as a family event was over. In addition, the menu selection attributes to effect impact on customer satisfaction in the regression analysis was conducted to learn about the more yaksun as analyzed on the basis of the findings presented to restaurant managers or practitioners wishing to provide a comprehensive, must implications.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 연구내용 및 방법

Ⅲ. 결과 및 고찰

Ⅳ. 결론 및 시사점

참고문헌

키워드

메뉴선택 약선음식점 건강식품 고객만족 Menu selection Yaksun restaurant Health food Customer satisfaction