중국 20대 여성의 1.2.3선 도시별 에스테틱샵 이용 및 위생 상태 차이 연구

• 영문명: A Study on the Use of Aesthetic Shops and Hygiene Status Differences of Women in Their 20s in China's First, Second, and Third-Tier Cities
• 발행기관: 한국인체미용예술학회
• 저자명: 안샤오페이(Xiao-Fei An) 한지수(Ji-Soo Han)
• 간행물 정보: 『한국인체미용예술학회지』제26권 제2호, 153~168쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2025.06.20

국문 초록

This study aimed to investigate the usage patterns of aesthetic shops in China, focusing on women in their 20s, and analyze differences in service quality and hygiene conditions across various city tiers. A comprehensive survey was conducted to assess the demographic characteristics, usage behaviors, and satisfaction levels of young female consumers in first tier, second tier, third tier cities. The findings reveal that young women, particularly those who are unmarried and highly educated, constitute the primary customer base of aesthetic shops. These consumers prioritize product quality, pricing, hygiene standards, and the professionalism of service providers when selecting a shop. The most frequently sought services include hydration treatments, skin whitening, and deep cleansing. In particular, city tier differences significantly shape consumer experiences. Aesthetic shops in first tier cities tend to offer advanced equipment and personalized services while maintaining high hygiene standards, such as proper towel sterilization and efficient ventilation systems. In contrast, shops in second tier and third tier cities exhibit relatively lower service quality and hygiene conditions, which may negatively impact customer satisfaction and market competitiveness. The study results suggest that aesthetic shop owners in lower-tier cities should enhance technical service quality and implement stricter hygiene management practices to sustain growth and improve customer loyalty. Such improvements are crucial for meeting the increasing expectations of young female consumers and strengthening the overall reputation and performance of the aesthetic shop industry.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

에스테틱샵 위생 상태 이용 상태 20대 여성 도시 차이 Aesthetic shops Hygiene conditions Usage status A woman in her 20s Urban differences