뷰티 관련 유튜브 콘텐츠 이용동기 구성개념 정립

• 영문명: Categorization of Constructs of Motivation for Using YouTube Content Related to Beauty
• 발행기관: 한국인체미용예술학회
• 저자명: 최문희(Mun-Hee Choi) 이재숙(Jae-Sook Lee)
• 간행물 정보: 『한국인체미용예술학회지』제26권 제2호, 37~56쪽, 전체 20쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2025.06.20

국문 초록

This study aimed to establish a conceptual framework for the motivations of beauty-related YouTube content users. To achieve this, an open-ended survey was conducted in 2022 with 166 participants from Seoul and Jeju, and a panel discussion was held with six beauty industry experts. Content analysis of the open-ended responses categorized the data into three levels: raw data, subcategories, and general categories. Seven key factors were identified as major themes: escaping boredom, convenience, perceived usefulness, information acquisition, shareability, product-related attributes, and creator appeal. These were further divided into 13 subcategories, with a total of 886 raw data points analyzed. Based on these findings, this study defined a conceptual framework for understanding the motivations behind using beauty-related YouTube content. This framework is expected to serve as a foundation for future research, providing insights into why users engage with and continue consuming beauty-related YouTube content.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 연구결과

Ⅴ. 논의

Ⅵ. 결론

참고문헌

키워드

뷰티 유튜브 이용동기 Beauty YouTube Using motivation