커피전문점 이용객의 경험적 가치와 감정반응 및 행동의도와의 관계

• 영문명: A Study on the Relationship between Experiential Value, Emotional Response and Behavioral Intention of Coffee Shop Visitors
• 발행기관: 한국커피협회
• 저자명: 구정대(Jung Dae Goo)
• 간행물 정보: 『한국커피문화연구』제11권 1호, 167~191쪽, 전체 25쪽
• 주제분류: 복합학 > 학제간연구
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

The purpose of this study is to empirically analyze the relationship between emotional response and behavioral intention by grasping experiential value of coffee shop users in Seoul. This study presents a plan to help the operation of coffee shops by verifying empirical value factors through visits of coffee shop users in Seoul. Therefore, this study tried to empirically analyze the effect of experiential value of coffee shop customers on emotional response and behavioral intention. The results of this study are as follows: First, the empirical value of coffee shop visitors has a significant positive effect on emotional response. Second, it was found that the experiential value of coffee shop customers had a significant positive effect on behavioral intention. Third, it was found that the emotional response of coffee shop customers had a significant positive effect on behavioral intention. In conclusion, in order to continue to be selected and survive by customers in the coffee shop market, it is necessary to maximize the experiential value of the customer and induce emotional response and behavioral intention.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구의 설계

Ⅳ. 실증 분석결과

Ⅴ. 결 론

참고문헌

키워드

Experiential Value Emotional Response Behavioral Intention Coffee Shops Visitor