복정백차의 제다기술 기반 문화산업 활용 연구

• 영문명: A Study on the Cultural Industry Utilization of Processing Techniques for Fuding White Tea
• 발행기관: 문화융복합학회
• 저자명: 박연희(Yeonhui Park)
• 간행물 정보: 『문화융복합』제6권 제1호, 55~66쪽, 전체 12쪽
• 주제분류: 사회과학 > 사회학
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

Fuding white tea, originating from Fuding City in Fujian Province, China, has gained global recognition for its refined processing methods, extended aging capacity, and increasing medicinal value. With recent designations as both a UNESCO Intangible Cultural Heritage and a FAO Globally Important Agricultural Heritage System (GIAHS), Fuding white tea represents a convergence of traditional knowledge, regional identity, and industrial innovation. In contrast, Korean tea culture has largely centered on green tea, and research on white tea remains limited in both academic and commercial contexts. A comparative and strategic investigation into the case of Fuding white tea is thus necessary for the expansion of Korea’s tea culture industry. This study aims to analyze Fuding white tea as a multi-dimensional model of cultural industry, focusing on its production techniques, aging-related storage technologies, medicinal applications, and brand strategies. The research is based on document analysis of Chinese academic sources, industrial reports, and cultural heritage data. Findings reveal that the structured differentiation in cultivars, storage methods such as lime and charcoal preservation, and time-based branding (e.g., 3-year vs. 15-year products) enable Fuding white tea to function simultaneously as a traditional beverage, a medicinal product, and a premium cultural good. Its integration of tea-making, storytelling, packaging design, and experiential marketing reinforces its standing in both local economies and global markets. This case study suggests that Korean tea producers may adopt a similar integrative model to develop premium white tea products, combining regional cultural assets, functional health claims, and differentiated branding for global positioning.

목차

Ⅰ. 서론

Ⅱ. 복정백차의 제다공정과 품종 특성

Ⅲ. 저장기술과 숙성에 따른 산업적 가치 변화

Ⅳ. 음료·약효 시장에서의 응용 및 브랜드 전략

Ⅴ. 복정백차의 문화유산화 및 세계화 사례

Ⅵ. 결론

참고문헌

키워드

복정백차 문화산업 숙성 및 저장 기능성 음료 유산 브랜딩 Fuding white tea cultural industry aging and storage functional beverage heritage branding