Analysis of College Students’ Online Consumption Behavior

• 발행기관: 한중경제문화학회
• 저자명: Hui Chen
• 간행물 정보: 『한중경제문화연구』제30권, 41~60쪽, 전체 20쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2025.05.31

국문 초록

With the rapid development of e-commerce today, the purchasing power of college students’ online consumption is constantly expanding and has become an important part of the consumer market. Therefore, studying college students as a consumer group is of great significance. This article adopts a quantitative survey research method to conduct empirical research on college students’ online consumption behavior. Then, combined with the data obtained from a questionnaire survey, statistical analysis is conducted to specifically describe the group characteristics and individual differences in college students’ online consumption behavior. Finally, corresponding online marketing strategies are proposed based on the problems existing in college students’ online consumption.

목차

Ⅰ. Introduction

Ⅱ. Empirical Analysis of Online Consumption Behavior of Second College Students

Ⅲ. Analysis of the Main Factors Affecting College S tudents’ Online Consumption Behavior

Ⅳ. Marketing Strategies for College Students’ Online Consumption Behavior

Ⅴ. Summary and Conclusions

키워드

College Student Online Consumption Consumer Behavior Empirical Analysis