中国公共外交中的叙事修辞与话语构建的实践研究

• 영문명: A Study on Narrative Rhetoric and Discourse Construction in China’s Public Diplomacy
• 발행기관: YIXIN 출판사
• 저자명: Wang Yingxue Wang Hang Ma Chunyuan Zhang Hua
• 간행물 정보: 『Journal of China Studies』Vol.3 No.4, 13~22쪽, 전체 10쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2025.04.30

국문 초록

This paper delves into the narrative rhetoric and discourse-building practices in China’s public diplomacy. It traces the evolution of these practices across four key periods:the early days of the PRC, the early reform era, the new century, and the new era of major-power diplomacy. In the early PRC period, ideological propaganda dominated, with an emphasis on “Third World unity” and”national liberation”. During the early reform era, the focus shifted to peace and development, and China worked to establish its image as an economic cooperation partner. In the new century, the country prioritized promoting its “soft power” and introduced the idea of a “harmonious world”. In the new era, China has concentrated on the concept of a shared future for mankind and has worked to construct a distinct “Chinese discourse”. From a horizontal perspective, each of these periods has seen the flexible use of narrative-rhetoric strategies. These include defining the core narrative position, evoking emotional resonance, implementing audience-segmented narratives tailored to different countries, enhancing interactive communication, building resilience to address crises, and employing multimodal narrative techniques. These approaches have been instrumental in showcasing the evolution of China’s discourse-building in public diplomacy and the unique wisdom underpinning it. They also offer a multidimensional perspective for understanding the dissemination of China’s diplomatic image.

영문 초록

本文深入剖析中国公共外交中的叙事修辞与话语构建实践，纵向梳理新中国成立初期、改革开放初期、新世纪兴起及新时代大国外交四个阶段的特色，如新中国成立初期以意识形态宣传为主，强调“第三世界团结合作”与“民族解放”；改革开放初期聚焦和平与发展，塑造经济合作伙伴形象；新世纪注重推广“软实力”,提出“和谐世界”理念；新时代则聚焦命运共同体，构建“中国话语”。从横向维度看，各阶段均灵活运用叙事修辞策略，如明确核心叙事定位、引发情感共鸣、因国而异地实施分众化叙事、加强互动交流、构建韧性以应对危机、采用多模态叙事手段等，全方位展现中国公共外交话语构建的演变历程与独特智慧，为理解中国外交形象传播提供多维视角。

목차

Ⅰ. 引言

Ⅱ. 宣传意识形态，争取国际支持

Ⅲ. 倡导和平与发展，推动合作共赢

Ⅳ. 实现和平崛起，推广“软实力”

Ⅴ. 构建“中国话语”，聚焦命运共同体

Ⅵ. 结语

키워드

Chinese public diplomacy Narrative rhetoric Discourse construction 中国公共外交 叙事修辞 话语构建