浅析阿多诺文化批判理论及对中国流媒体发展的启示

• 영문명: A Brief Analysis of Adorno Cultural Criticism and Its Implications for the Development of Streaming Media in China
• 발행기관: YIXIN 출판사
• 저자명: Miao Guishan Zhang Bin
• 간행물 정보: 『Journal of Chinese Marxism studies』Vol.1 No.4, 35~44쪽, 전체 10쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2024.12.31

국문 초록

Adorno cultural criticism holds a pivotal position in the history of Marx’s development. In Adorno's view, commercialized culture and art cannot be called art, but rather products of capital's pursuit of interests. Today, with the highly developed Internet, streaming media, as a new carrier of cultural communication, will be controlled by capital and gradually commercialized without guidance and control while bringing entertainment to people, and may even affect people's thinking and consciousness. Adorno cultural criticism theory has three important inspirations for the development of streaming media in China. Firstly, Adorno cultural criticism theory guides Chinese streaming media platforms to focus on the individuality, diversity, and innovative development of original culture. Content should be both deep and broad, avoiding homogenization and shallowness of content. Secondly, while pursuing commercial benefits, streaming media platforms also bear the responsibility of cultural dissemination and value guidance. Thirdly, Adorno's criticism of the cultural industry also serves as a warning to us that streaming media platforms should strengthen content supervision, resist the dissemination of vulgar, vulgar, and vulgar content, and actively build a clear cyberspace.

영문 초록

阿多诺文化批判思想在马克思发展史上有着举足轻重的地位，在阿多诺看来，商品化的文化艺术不能被称之谓艺术，它只是资本对于利益追逐的产物。互联网高度发达的今天，流媒体作为文化传播的新兴载体，给人们带来娱乐的同时不加以引导和管控，就会被资本控制从而逐渐的商品化，甚至可能影响人们的思维和意识。阿多诺文化批判理论对我国流媒体发展具有三点重要的启示作用。第一，阿多诺文化批判理论指引我国流媒体平台应该注重原创文化的个性多元化与创新发展，内容应该深度与广度并重，避免内容的同质化和浅薄化。第二，流媒体平台追求商业利益的同时承担着文化传播和价值引导的责任。第三，阿多诺对文化工业的批判也警醒我们对于流媒体平台应加强内容监管，抵制低俗、庸俗、媚俗内容的传播，积极建设清朗网络空间。

목차

Ⅰ. 引言

Ⅱ. 阿多诺文化批判理论的时代背景及理论渊源

Ⅲ. 阿多诺文化批判理论的主要内容

Ⅳ. 阿多诺文化批判理论对中国流媒体发展的启示

키워드

Adorno Cultural Criticism Criticism of cultural industry Streaming media 阿多诺文化批判 文化工业批判 流媒体

참고문헌

• 文化艺术出版社
• 三联书店
• 吉林大学社会科学学报
• 重庆出版社
• 北方论丛
• 商务印书馆
• The Eessential Frankfurt School Reader
• Routledge