중국 대학생의 모발관심 및 두피·모발관리행동

• 영문명: Hair Interest and Scalp Hair Care Behavior in Chinese College Students
• 발행기관: 한국인체미용예술학회
• 저자명: 왕시셴(Xixian Wang) 전현진(Hyun Jin Jeon)
• 간행물 정보: 『한국인체미용예술학회지』제25권 제2호, 189~202쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2024.06.20

영문 초록

This study attempted to investigate the influence of hair interest on scalp & hair care behavior against Chinese college students. For this, a questionnaire survey was performed against 350 college students in Inner Mongolia from September 25 to October 10, 2022 (16 days), using the Wen-Juan-Xing online platform. A total of 350 copies were used for final analysis, and the results found the followings: First, Chinese college students’ interest in hair was divided into 3 categories (hair care interest, hairstyling interest, at-home care interest) while scalp & hair care behavior was classified into 4 parts (scalp care, scalp perception, shampooing, hair care). Second, as a whole, hair interest had a statistically significant effect on scalp & hair care behavior (p<.05, p<.001). The above results confirm that Chinese college students are very interested in their hair and that such interest affects their scalp and hair care behavior. Therefore, it is required to enhance students’ perception of scalp & hair care and develop and provide professional scalp care training programs and product-related education. It is also needed to promote advertising actively to facilitate such scalp and hair care behavior.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법

Ⅳ. 결과 및 고찰

V. 결론

참고문헌

키워드

모발관심 두피·모발관리행동 중국 대학생 Hair Interest Scalp & Hair Care Behavior Chinese College Students