뷰티 소비자가 지각하는 서비스품질과 전환비용, 지속이용의도와의 관계

• 영문명: Relationship Between Service Quality Perceived by Beauty Consumers, Switching Costs, and Intention to Continued Use: Mediating Effect of Consumer Turst
• 발행기관: 한국인체미용예술학회
• 저자명: 유지영(Ji-Young You) 황혜주(Hea-Ju Hwang)
• 간행물 정보: 『한국인체미용예술학회지』제25권 제2호, 277~294쪽, 전체 18쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2024.06.20

영문 초록

The survey subjects were analyzed the impact of service quality perceived by beauty consumers on switching costs and intention of continued use, and further verify the mediating effect of customer trust. The subjects of the survey were 388 beauty consumers, and data were collected using face-to-face and non-face-to-face methods through structured questionnaires. The conclusions drawn the research progresses through several procedural steps, outlined as follows. The service quality perceived by beauty consumers was found to have a statistically significant effect on customer trust, switching costs, and intention of continued use. Second, beauty consumers' perceived customer trust was found to have a statistically significant impact on switching costs and intention of continued use. Third, the study found that customer trust partially mediates the relationship between perceived service quality among beauty consumers and both switching costs and intention of continued use, showing statistical significance.The results of this study can be used as data to raise the importance of service quality for revitalizing the beauty industry and to establish beauty management strategies.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 결과

Ⅴ. 결론 및 제언

참고문헌

키워드

서비스 품질 고객 신뢰 전환 비용 지속이용의도 Service Quality Consumer Trust Switching Cost Intentions to Continued Use