관광산업 전자상거래의 소비자 만족에 관한 연구

• 영문명: A Study about the Consumer Satisfaction of Tourism Industry EC(electronic commerce)
• 발행기관: 관광경영학회
• 저자명: 김천중(Cheonjoong Kim) 윤자일(Jail Yoon)
• 간행물 정보: 『관광경영연구』제4권 제4호, 65~86쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2000.12.31

영문 초록

Economic activity of traditional market is developing as the type of EC(electronic commerce) with marketing activity through internet In tourism industry the recognition about EC is raised and most tourism sectors are extending their boundary to virtual area. Comparing to the other industry, tourism industry is better position for the success of EC. Internet EC cost about distribution is less than that of general EC because Internet EC sells digital product. Even though now EC of tourism industry in Korea has a good system like developed countries, there are many problems in consumer satisfaction which is the same in traditional market. The reason is that system introduction was prior than consumer satisfaction. I investigated the state of general and tourism EC and researched about consumer satisfaction. The result of this research showed that most consumers were satisfied with EC system but EC operation. For the EC activation of tourism industry the consumer dissatisfaction of traditional market is to be removed and new basis of economic activity has to be constructed through marketing strategy and government support.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 국내 관광산업 전자상거래의 소비자 현황 분석

Ⅳ. 결 론

참고문헌