외식기업 브랜드개성이 종사원 자아일치에 미치는 영향

• 영문명: On the Relation between Foodservice Industry Brand Personality and Employee's Self-congruity
• 발행기관: 관광경영학회
• 저자명: 이재섭(Jaesub Lee) 조상철(Sangchul Cho)
• 간행물 정보: 『관광경영연구』제10권 제4호, 119~139쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

I examined the relationship between employee's satisfaction and customer orientation from the branding perspective, and modeled the process of employee's satisfaction and customer orientation by two channels, individual self-congruity and social self-congruity between employee and brand personality. And I also analyzed the path between employee's satisfaction and customer orientation as well as the path among employee's self-congruity, satisfaction, and customer orientation. Consequently, it was verified that employee's self-congruity with brand personality has influence on the employee's self-congruity turned out to have effect on not only customer orientation directly. I also presented the fact that the higher employee's satisfaction leads to the higher customer orientation in this study as other precedent studies concluded.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결 론

참고문헌

키워드

Brand personality Self-congruity Employee Satisfaction Customer Orientation