호텔의 조직문화가 경영성과에 미치는 영향

• 영문명: An Effect of Organizational Culture on Business Performance in Hotel Enterprises
• 발행기관: 관광경영학회
• 저자명: 서범석(BumSeok Seo)
• 간행물 정보: 『관광경영연구』제10권 제4호, 45~77쪽, 전체 33쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

The purpose of this study is to analyze empirically on structural relation that organizational culture as independent variable influences to business performance as dependent variable through variables of service-orientation of organization and job satisfaction and customer-orientation of employee in hotel enterprises. Documentary study on theory related to subject was reviewed in first, research model and total six hypothesises were established based on it. In order to verification of them by questionnaire, exploratory factor analysis, confirmatory factor analysis, covariance structure modeling, multiple regression analysis were applied through SPSS for Windows Version 10.0 and LISREL Version 8.3 statistical package program. According to analysis result, research model was deuced as very reasonable model by another several index of fit on model, in spite of statistic by statistical verification possibility is unreasonable. And total six hypothesises were accepted as logic that has explanation. Also relation between type of organizational culture and service -orientation of organization was turned out that task-orientation culture most influenced to service-orientation of organization and relationship-orientation culture, renovation-orientation culture, hierarchy-orientation culture influenced sequently. Lastly it is necessary to develop practical system in hotel enterprise for verification of the relation between cause and effect among organizational culture, service-orientation of organization, job satisfaction, customer-orientation of employee, business performance.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 조사설계 및 실증분석

Ⅳ. 결 론

참고문헌

키워드

Organizational culture Service-orientation of Organization Job satisfaction Customer-orientation of Employee Business Performance