여행사 On-Line 유통기능요인과 고객관계결속, 충성도간 관계 연구

• 영문명: The Study on the Effect of Travel Agencies' On-Line Distribution Function Factor on Customer Relationship Commitment and Loyalty
• 발행기관: 관광경영학회
• 저자명: 권문호(Munho Kwon) 곽영대(Youngdai Kwak)
• 간행물 정보: 『관광경영연구』제10권 제4호, 23~43쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

The objective of the study is to derive the elements from the elements of the on-line distribution function factor and from literature investigation, verify the effect of relationship and unity between a travel agencies' and customer from on-line elements through an objective analysis, present the most proper distribution function factor that is applicable to on-line market for travel agencies' to meet the needs of customers in a substantial manner. The significance of the study is, derived theoretical elements of travel agency on-line distribution function from preceding studies, developed survey point and standard to verify functional elements by an objective analysis. Also, the study presented practical objective model by the comparison between the first and the last objective model by cognitive and constative analysis with derived elements.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 조사설계

Ⅳ. 분석결과와 가설검증

Ⅴ. 결론 및 시사점

참고문헌

키워드

Distribution Channel Brand Communication Promotion Customer Relationship Commitment Royalty