A Close Relationship between Music and Business Marketing Strategy, Practical Analysis and Studies of Uses

• 발행기관: 한국유통과학회
• 저자명: Bora Na Sang Youn Lee
• 간행물 정보: 『KODISA ICBE (International Conference on Business and Economics)』2014 International Conference on Business and Economics (ICBE 2014), 401~404쪽, 전체 4쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2017.07.31

영문 초록

Purpose - The purpose of this study is to provide practical analysis for generating profits through uses of appropriate music in various circumstances related to business marketing strategy psychologically and to show how to serve purpose of a win-win strategy among consumers, employees, and employers who runs companies. Research design, date, and methodology - Data were collected through literature studies and overall surveys of broad consumers and companies nationwide regarding the business marketing. A study on predictable indirect effects in the power of music is proved in a variety of places such as coffee shops, department stores, and companies. Results and Implications - Effects of using music in companies and stores are provided with three columns which arehypothesis, experiments/ results, and implied conclusion. Each style of music effects on the mood of consumers in a different way in tempo, tone, and loudness according to the implied results. Future Study - Future study will be concentrated on providing lists in different types of appropriate music in a variety of circumstances such as coffee shops, grocery stores, pharmacies for consumers, hospitals for patients, and also companies for employees. Therefore, the further research should be focused on getting to know what kinds of music make people interested and reacted in a good result to generate profits for companies of employers. Psychological reactions from the people of all social stratums will be vital subjects of this study to maximize marketing benefits.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Methodology: research design, data, and methodology

Ⅳ. Results

Ⅴ. Discussion and Conclusion

References

키워드

music business psychology company consumer employee