남자 대학생의 나르시시즘과 외모관심도가 화장태도 및 화장행동에 미치는 영향

• 영문명: The effects of narcissism and appearance interests on attitude and behavior toward make-up of male college students: A Study on Image-Making Curriculum
• 발행기관: 한국인체미용예술학회
• 저자명: 김수민(Su Min Kim) 주성래(Seong-Rae Ju)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제19권 제3호, 239~253쪽, 전체 15쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2018.09.20

영문 초록

With the change in makeup culture, more men have shown interest in makeup. It is now an era in which men are expressing themselves through makeup. Under these circumstances, many adult men from young to middle aged have been interested in cosmetics, from foundation to color cosmetics. At the same time, their purchase of cosmetics has increased. As appearance management is important to stay competitive and more appealing, a narcissistic instinct has made college men more interested in makeup attitudes and behaviors. According to previous studies, men’s beauty has evolved from eyebrow care to even color makeup, correcting more segmented skin tones, and a self-loving healthy and positive mental state among psychological mechanisms having an influence on make psychology, attitude, appearance perception and appearance management has been confirmed. First, in terms of college men’s narcissism, superiority and privileged entitlement, leadership and self-confidence and success and compliment were derived. In terms of makeup behavior, two factors were obtained: basic skincare behavior and makeup management behavior. Second, overall, narcissism had a significant influence on makeup attitude and makeup behavior. Lastly, college men’s makeup attitude had a significant effect on makeup behavior. Based on such makeup attitude and behavior, conventional makeup brands have recently focused on home lines from eyebrows to tints and are expected to keep growing.

목차

Ⅰ. 서론

Ⅱ. 연구방법 및 절차

Ⅲ. 연구 결과

Ⅳ. 결론 및 제언

키워드

Narcissism(나르시시즘) Appearance interest(외모관심도) Makeup attitude(화장태도) Cosmetic behavior(화장행동)