한우 광역브랜드사업 사례 및 SWOT 분석

• 영문명: Analyses on the Initiative of Regional Branded Hanwoo
• 발행기관: 한국농식품정책학회
• 저자명: 최승철 박병춘 한성일 신해식
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 31권 4호, 671~689쪽, 전체 19쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2004.12.31

영문 초록

The purpose of this study is to present an initiative of regional branded Hanwoo business and to analyze it using the SWOT(Strengths, Weaknesses, Opportunities, and Threats) framework. The Hanwoo businesses considered are the regional Hanwoo brands that are trying to start it each region in Korea. The SWOT analysis would be done by referring several papers and reports on the initiatives of regional branded Hanwoo. Based on the analysis, the regional branded Hanwoo problems are presented, and competitive strategies for tomorrow too.

목차

Abstract

I. 서론

II. 한우브랜드사업 의의와 광역브랜드 사업

III. 한우의 광역브랜드 SWOT 분석

IV. 요약 및 결론

참고문헌

키워드

Regional Brand of Hanwoo The SWOT Analysis Branding Business Unit