산지유통센터 생산전략의 유형분류와 경영성과 분석

• 영문명: A Study on Manufacturing Strategies and Economic Performance of Agricultural Processing Centers
• 발행기관: 한국농식품정책학회
• 저자명: 권용덕 장우환
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 31권 4호, 585~608쪽, 전체 24쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2004.12.31

영문 초록

This study examines the strategic position and managerial performance of agricultural processing centers. Three types of strategic positions were significantly classified as follows : strategic marketing institution, tactical marketing institution, and facilitating marketing-institutions or facilitating institutions through the cluster analysis. Strategic marketing institutions show the best managerial performance among the clusters.

목차

Abstract

I. 서론

II. 이론적 배경

III. 연구방법

IV. 자료분석 및 결과해석

V. 요약 및 결론

참고문헌

키워드

Marketing Function Strategic Position Business Strategy