농산물 전자상거래 활성화 방안에 관한 연구

• 영문명: A Study on the Activation of E-Commerce of Agricultural Products
• 발행기관: 한국농식품정책학회
• 저자명: 최영만
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 31권 4호, 550~567쪽, 전체 18쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2004.12.31

영문 초록

The purpose of this paper is to bring forth several countermeasures for the activation of e-commerce of agricultural products. This study suggests the following countermeasures : First, agricultural products should be standardized through simplification, normalization, and specialization. Secondly, packing materials should be sufficiently supplied for packing shipment of standardized goods. Thirdly, education programs for farmers should be made substantial to produce competent leaders through expanding on-off line education and model operations. Fourthly, agricultural products should be standardized and packaged for physical distribution such as transportation, storage, loading and unloading, etc. Finally, in order to enhance electronic commerce of agricultural products, the government should help excellent farmers run their own homepages on internet, and also make every effort to turn out expert men-powers to lead the information of rural areas.

목차

Abstract

I. 서론

II. 농산물 유통환경의 변화와 전망

III. 농산물 전자상거래 현황 및 추진방안

IV. 농산물 전자상거래 문제점 및 대응방안

V. 결론

참고문헌

키워드

E-commerce Agricultural Products Standardized Goods On-off Line Education Physical Distribution Information of Rural Areas