소상공인 피부미용샵의 경영자 특성에 따른 성과 연구

• 영문명: A Study on the Effect of Managers' Characteristics on Management Performance in Small Skin Beauty Shops
• 발행기관: 한국인체미용예술학회
• 저자명: 한지영(Ji-Young Han)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제13권 제4호, 149~169쪽, 전체 21쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2012.12.20

영문 초록

Executives in the small beauty service industry have performed all business management for organizational operation from manpower supply and demand to marketing, education, capital and information management, and played key roles that influence the success or failure of organization. The main content of this study is made up of the concept and characteristics of small business, skin beauty, the precedent study of managers' characteristics, the method and design of study, and the analysis of managers' characteristics. The results of this study are as follows. It showed that managers' characteristics had an effect on management performance in small skin beauty shops. Especially, it has confirmed that risk taking disposition and education desire among sub-factors of manager's characteristics are the most important factors. Consequently, managers in small skin beauty shops need to focus their attention toward risk taking disposition -- a mental attitude of challenge to new works, the fresh investments, works to do despite more or less risks, and the conquest of a given situation, as well as education desire -- the new learning method for customer satisfaction and the investments in continuous education without valuing the cost and time for their learning.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 설계

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

소상공인 피부미용샵 경영성과 경영자 특성 Small Skin Beauty Shop Management Performance Managers' Characteristics