청소년 소비자의 구매의사결정과 수입상품 선호도

• 영문명: Decision making process & preference for imported products of adolescent consumers
• 발행기관: 한국가정과교육학회
• 저자명: 박명숙(Park, Myung-Sook) 강은희(Kang, Eun-Hee)
• 간행물 정보: 『한국가정과교육학회지』제12권 제2호, 107~122쪽, 전체 16쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2000.08.31

영문 초록

The purposes of this study were to investigate the decision making process & preference for imported products and to suggest the systematic education programs for adolescent consumers. The data for this research were attained from 426 middle & high school students in Pohang. The data were analyzed by frequency distribution, mean. standard deviation. analysis of variance, t-test. χ2-test and pearson s correlation with SAS Program. The results of this study were as follows : 1.Preference for imported products was significantly different according to sex, amount of pocket money, region, T.V. advertising. friends and the attitude of their mothers. 2.Decision making Process was composed of 4 dimensions in this study: information sources. criteria for Products. problem experience of consumption and type of problem solving. In case of information sources, there was a significant difference according to sex, gratae, level of parents education. Criteria for products were significantly different according to sex. tirade. level of father s education, type of father s job. amount of pocket money and how they gained their pocket money Consumption problem experience & type of problem solving were significantly different according to sex and grade. 3.Preference for imported products was significantly different according to criteria for products and consumption problem experience out of adecision making process.

목차

Ⅰ.서론

Ⅱ.이론적 배경

Ⅲ.연구방법 및 절차

Ⅳ.연구결과 및 논의

Ⅴ.요약 및 결론