해양 축제 브랜드 이미지와 기대일치 간의 영향관계에서 SNS정보특성의 매개효과

• 영문명: The Mediating Effect of SNS Information Characteristics on the Relationship Between Marine Festival Brand Image and Expectation-Confirmation
• 발행기관: 한국해양관광학회
• 저자명: 김헌철(Heon-Chul Kim)
• 간행물 정보: 『해양관광연구』제18권 제3호, 405~422쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2025.09.30

국문 초록

This study aimed to verify the mediating effect of SNS information characteristics on the relationship between marine festival brand image and expectation-confirmation. The survey was conducted from March 29 to July 27, 2025, targeting tourists who visited marine festivals during that period. The results of the study are as follows: First, among the dimensions of brand image, functional image, cognitive image, and differentiated image had a significant effect on expectation-confirmation, whereas the gourmet (food-related) image was not significant and thus rejected. Second, in the relationship between marine festival brand image and SNS information characteristics, functional, cognitive, and differentiated images had a significant positive effect on SNS information characteristics, while the gourmet image again showed no significant influence and was rejected. Third, regarding the mediating effect of SNS information characteristics on the relationship between marine festival brand image and expectation-confirmation, functional, cognitive, and differentiated images were found to have a partial mediating effect, whereas the gourmet image did not show any mediating effect.

목차

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구설계

Ⅳ. 실증분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

해양축제 브랜드 이미지 기대일치 SNS정보특성 Marine Festival Brand Image Expectation-Confirmation SNS Information Characteristics

참고문헌

• 호텔경영학연구
• 인문사회과학연구
• 관광진흥연구
• 관광레저연구
• 문화기술의 융합
• 관광진흥연구
• MICE관광연구
• 한국콘텐츠학회 논문지
• MICE관광연구
• 호텔경영학연구
• 소비문화연구
• 동북아관광연구
• 도시연구
• 유라시아연구
• 이벤트컨벤션연구
• GRI연구논총
• 비즈니스융복합연구
• 산업혁신연구
• 관광학연구
• 한국도서연구
• 외식경영연구
• 산업혁신연구
• 아시아태평양융합연구교류논문지
• 해양관광학연구
• 관광연구저널
• 상품문화디자인학연구
• 한국디자인 리서치
• Culinary Science & Hospitality Research
• 문화산업연구
• 아시아태평양논문지
• 한국과 세계
• 구보학보
• 소공공정책연구
• 정보시스템연구
• 비즈니스융복합연구
• 해양관광학연구
• 산업혁신연구
• 호텔경영학연구
• 브랜드디자인학연구
• The Free Press
• Journal of Travel Research
• Thomson Learning, Australia
• Tourism Management
• Journal of Marketing
• Business Horizons
• Journal of Travel & Tourism Marketing
• Journal of Travel Research
• Marketing Science
• Journal of Business Research
• Journal of Marketing Research
• Journal of Consumer Research
• NY: The Free Press
• Journal of Marketing
• Sloan Management Review
• MIS Quarterly
• European Journal of Marketing
• Tourism Management