새만금지역 해양관광지의 관광동기가 관광만족 및 행동의도에 미치는 영향 연구

• 영문명: A Study on the Influence of Tourist Motivation on Tourist Satisfaction and Behavioral Intention in Saemangeum Marine Tourism Areas
• 발행기관: 한국해양관광학회
• 저자명: 김연선(Yeon-Sun Kim)
• 간행물 정보: 『해양관광연구』제18권 제3호, 159~172쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2025.09.30

국문 초록

The results of this study are as follows. First, tourists' primary motivations for marine tourism were categorized into three factors: health motivation, experience motivation, and relaxation motivation. Tourism satisfaction and behavioral intention were identified as a single factor. Second, the results of verifying Hypothesis 1 showed that health motivation, experience motivation, and relaxation motivation all positively influenced tourism satisfaction. Third, the results of verifying Hypothesis 2 showed that experience motivation and relaxation motivation positively influenced behavioral intention. Fourth, the results of verifying Hypothesis 3 showed that tourism satisfaction positively influenced tourists' behavioral intention. Furthermore, it is believed that there is a need to expand facilities and programs that encourage health-related behaviors for not only local residents but also tourists.

목차

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구모형 및 분석방법

Ⅳ. 실증분석

Ⅴ. 결론과 제언

참고문헌

키워드

해양관광 관광동기 관광만족 행동의도 Marine Tourism Tourist' Motivation Tourism Satisfaction Behavioral Intention