축제관광객의 경험품질이 지각된 가치와 지역 이미지, 방문의도에 미치는 영향

• 영문명: The Impact of Food Festival Tourists’Experiential Quality on Perceived Value, Local Image, and Visit intention
• 발행기관: 한국해양관광학회
• 저자명: 고주희(Ju-Hee Ko)
• 간행물 정보: 『해양관광연구』제18권 제3호, 347~369쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2025.09.30

국문 초록

The purpose of this study is to identify the relationship between the experiential quality perceived by tourists at the food festival, perceived value, local image, and visit intention, and to identify the role of each variable. The food festival to be investigated was selected as the ‘2024 Daejeon Bakery Festival’. The sample was selected from among domestic visitors to the ‘2024 Daejeon Bakery Festival’ who resided outside of Daejeon. The survey was conducted online for 14 days from November 1 to 14, 2024 using KakaoTalk and Google. Ultimately, 288 valid questionnaires were used for the analysis. The results of the analysis showed that the experiential quality consisting of escapism, surprise, participation, and fun had a positive effect on perceived value and local image. In addition, perceived value and local image were found to enhance visit intention. This study identified the role of antecedents that can predict tourists’ tourism behavior for local food festivals, and provided implications that can help revitalize festivals and local tourism in terms of experiential marketing.

목차

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론과 제언

참고문헌

키워드

축제 경험품질 지각된 가치 지역 이미지 방문의도 Festival Experiential Quality Perceived Value Local Image Visit Intention