효과적인 해외마케팅 지원을 위한 기업체 분석연구 - 경기도내 중소기업을 중심으로

• 영문명: A Study on the Enterprise Analysis for Support of Effective Oversea Market
• 발행기관: 아시아.유럽미래학회​
• 저자명: 한한수(Han Soo Han) 한정길(Jeong-Gil Han)
• 간행물 정보: 『유라시아연구』제1권 제2호, 25~62쪽, 전체 38쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2004.12.30

국문 초록

Currently, as the end of 2004 approaches, public sector organizations, local authorities, umbrella government bodies and other sundry associations are striving to boost the competitiveness of small- and medium-sized enterprises. In consideration of this, we should determine if current measurements and other related programs can satisfy demand. According to recent surveys, export items and the factors regarded as important in overseas marketing are not interrelated. Therefore, when we facilitate overseas marketing, export items, buyer information, export price competitiveness, recognition of Korea and other countries, and the consumer preference for export items and export countries, the relationship between export countries and buyers are correlated. Therefore, we should pay heed to expanding international recognition of Korea and to gaining buyer information for future overseas marketing efforts.

목차

Ⅰ. 서론

Ⅱ. 수출현황과 지원정책

Ⅲ. 연구방법 및 연구절차

Ⅳ. 실증적 분석

Ⅴ. 결 론

참고문헌