基于智媒时代数字化转型下川东高腔山歌对外形象构建研究

• 영문명: Research on the external image construction of East Sichuan Gaoqiang folk song under the digital transformation of intelligent media era
• 발행기관: HONG KONG ACADEMY OF SOCIAL SCIENCES
• 저자명: 冯艺(Yi Feng)
• 간행물 정보: 『亚洲学术论坛』Vol.1 No.2, 20~24쪽, 전체 5쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2024.09.30

국문 초록

This study focuses on the process of constructing the external image of East Sichuan Gaoqiang folk song through digital transformation under the background of intelligent media era. The era of intelligent media, with its digital, networked and intelligent characteristics, provides unprecedented opportunities for the dissemination and development of traditional culture and art. As a kind of art form with profound historical and cultural heritage, the construction of the external image of eastern Sichuan folk song is particularly important in the context of globalization. Through in-depth analysis of the application of digital technology in the preservation, display and communication of eastern Sichuan Gaoqiang folk songs, this paper discusses the expansion strategy of its communication channels, the methods to strengthen brand image and cultural connotation, and the path of international exchange and cooperation, aiming to provide theoretical support and practical guidance for building a unique cultural image of eastern Sichuan Gaoqiang folk songs in the context of globalization.

영문 초록

本研究聚焦于智媒时代背景下，川东高腔山歌通过数字化转型实现对外形象构建的过程。智媒时代以其数字化、网络化、智能化的特点，为传统文化艺术的传播与发展提供了前所未有的机遇。川东高腔山歌作为一种具有深厚历史文化底蕴的艺术形式，其对外形象构建在全球化语境中显得尤为重要。本文通过深入分析数字化技术在川东高腔山歌保存、展示和传播中的应用，探讨其传播渠道的拓展策略，强化品牌形象与文化内涵的方法，以及国际交流与合作的路径，旨在为川东高腔山歌在全球化语境中塑造独特的文化形象提供理论支持和实践指导。

목차

引言

1 川东高腔山歌的历史背景、文化内涵和艺术特点

2 川东高腔山歌在智媒时代的传播规律与特点

3 川东高腔山歌在数字化转型过程中的机遇与挑战

4 国际交流与合作：推动川东高腔山歌的国际化传播

5 结论

参考文献

키워드

Gaoqiang folk song of east Sichuan The age of intelligent media Digital transformation External image construction Cultural communication 川东高腔山歌 智媒时代 数字化转型 对外形象构建 文化传播