베이커리 카페의 서비스스케이프가 지각된 가치와 고객만족에 미치는 영향

• 영문명: Effect of Bakery cafe's Servicescape on Perceived Value and Customer Satisfaction: Focused on China, ShanDong, QingDao
• 발행기관: 한국해양관광학회
• 저자명: 류양(Yang Liu) 이희승(Heeseung Lee)
• 간행물 정보: 『해양관광연구』제17권 제2호, 145~162쪽, 전체 18쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2024.06.30

국문 초록

This study focuses on elucidating the role of servicescape in bakery cafes. Specifically, it aims to investigate how various aspects of the servicescape influence customer perceptions of value and satisfaction in bakery cafes, as well as the subsequent impact on overall customer satisfaction levels. Given the rising competition in the bakery cafe sector, which combines elements of traditional cafes and bakeries, understanding these dynamics is crucial for enhancing competitiveness and devising effective marketing strategies. Previous research has established that servicescape significantly affects customer perceptions and satisfaction. Therefore, this study endeavors to identify key determinants of customer satisfaction within bakery cafes, providing insights essential for industry practitioners and operators.

목차

Ⅰ. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구 설계

Ⅳ. 분석결과

Ⅴ. 결론과 제언

참고문헌

키워드

베이커리 카페 서비스스케이프 지각된 가치 고객만족 Bakery Cafe Servicescape Perceived Value Customer satisfaction