COVID-19: A Parallel Multiple Mediation Model of Fan Identification, Social Media Engagement, and Stress

• 발행기관: 한국자료분석학회
• 저자명: Youngbum Kwon Hyomin Seo
• 간행물 정보: 『Journal of The Korean Data Analysis Society (JKDAS)』Vol.22 No.3, 973~986쪽, 전체 14쪽
• 주제분류: 자연과학 > 통계학
• 파일형태: PDF
• 발행일자: 2020.06.30

영문 초록

This study examines how sports fans who closely identify with the sports property are associated with engagement behaviors on social media, and further investigates whether those fans are differentially associated with stress experiences amid the COVID-19 outbreak. We posit that highly identified fans with their favorite team in foreign sports leagues will show higher engagement behaviors on social media (i.e., consuming, contributing, and creating activities) than those low in identification. Given all major professional sporting events in the world have been suspended, we also predict that a higher level of engagement behaviors on social media will be related with a higher level of stress. This study proposes a parallel multiple mediation model to examine the relationships among fan identification, social media engagement, and stress appraisal in response to COVID-19. Our findings indicate that stress to the cancellation of sporting events caused by COVID-19 among sports fans varies to the extent that their identity and media engagement behaviors were higher or lower. Future research may need to consider the proposed model with a longitudinal design if the impact of the pandemic remains substantial over the next year.

목차

1. Introduction

2. Theoretical Foundation and Hypotheses Development

3. Methods

4. Results

5. Discussion

References

키워드

Fan identification Social media engagement Stress appraisal Threat COVID-19