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• 영문명: The Benefit-Sought Segmentation of Local Food Consumers
• 발행기관: 한국농촌지도학회
• 저자명: 이민수(Min soo Lee) 박덕병(Duk Byeong Park)
• 간행물 정보: 『농촌지도와 개발』23권 1호, 101~114쪽, 전체 14쪽
• 주제분류: 농수해양 > 기타농수해양
• 파일형태: PDF
• 발행일자: 2016.03.30

영문 초록

Local food in rural area as a rural growth tool has to adapt to current market mechanisms by communication and promo-tion techniques. We need to know what and how local food consumers seek their benefits to market segmentations. Theprimary purpose of this study was to segment and profile the benefits of local food consumer so as to provide a betterunderstanding of local food in Korea. A self-administered survey was obtained from 448 food consumer in the studyarea. Three distinct segments were identified based on the benefits; profit seeker (39.7%), passive consumers (19.0%), and value seeker (42.2%), and these were profiled with respect to socio-demographics and local food attitude-related features.

목차

Abstract

1. 서 론

2. 이론적 배경

3. 연구방법

4. 연구결과

5. 결 론

참고문헌

키워드

local food rural development market segmentation