스노보드복의 구매행태와 치수적합도 및 만족도

• 영문명: Purchase Behavior, Size Suitability and Satisfaction of Snowboard Wear
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 김방글(Bang Geol Kim) 신수지(Soo Jee Shin) 우지혜(Jee Hye Woo) 나민영(Min Young Na) 권수애(Soo Ae Kweon)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제18권 제1호, 131~148쪽, 전체 17쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2014.06.30

영문 초록

This research examined the purchase and rent behavior, size suitability, the level of wearing satisfaction in snowboard wear consumers. The survey was conducted with male and female 305 consumers who had enjoyed snowboarding more than once. The rate who purchased snowboard wears was almost the same as rented. According to the snowboarders' physical features and boarding activity level was a meaningful differences between purchase and rent behavior of boarding apparels. The size suitability of Jacket was lower than that of pants. In case of the sleeve, collar, underpants, their size suitability was lowly estimated. The importance factor of material functional aspects was high rated, but the satisfaction level was relatively lowly. The satisfaction of shock mitigation, clothes-changing convenience, and washing handiness were low, Depending on the snowboarders' boarding activities and physical features, how to get snowboard wears and their preference of brand, there were respectively significant differences between their the level of size suitability, and satisfaction in snowboard wear. The differential marketing strategies and production plans are required considering snowboarders' boarding activities. The products are required that are easy to wash and have high waterproof and thermal features with the safety and easy movement when snowboarding.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 절차

Ⅳ. 연구결과 및 고찰

Ⅴ. 결론 및 제언

참고문헌

키워드

snowboard wear purchase behavior size suitability satisfaction