2016~2019년 한국 텔레비전 드라마 산업의 전환과 한류 재편: OTT 시대를 향한 도전과 대응

• 영문명: The Transformation of the Korean Television Drama Industry and the Reconfiguration of Hallyu (2016–2019): Challenges and Responses toward the OTT Era
• 발행기관: 한국문화예술교육학회
• 저자명: 김남석
• 간행물 정보: 『모드니예술』제22호, 27~47쪽, 전체 21쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

This study comprehensively examines the production environment shifts and the state of the Korean Wave (Hallyu) in the Korean television drama industry from 2016 to 2019. This period witnessed multilayered transformations such as the disruption of the terrestrial broadcaster-centered system, expansion of pre-produced dramas, diversification of genres, rise in production budgets, and the expansion of global pre-sales, following the entry of global OTT platforms like Netflix into the Korean market. Landmark productions such as Kingdom exemplify these changes, marking a pivotal shift toward targeting global audiences. However, new challenges such as increased dependency on global platforms, genre concentration, and the dilution of cultural specificity also emerged. This study critically analyzes the duality of these structural changes and aims to suggest strategic directions for the Korean drama industry's future sustainability and preservation of its unique identity.

목차

Ⅰ. 서론

Ⅱ. 2016~2019년 텔레비전 드라마의 제작 상황

Ⅲ. 드라마 산업의 경제적 성장과 수익 모델 변화

Ⅳ. 결론

참고문헌

키워드

한국텔레비전드라마 한류 글로벌OTT 사전 제작 장르 확장 Korean Television Drama Hallyu Global OTT Pre-Production Genre Expansion