K-의료미용 여성 고객의 감정반응이 재방문의도에 미치는 영향

• 영문명: The Impact of Female Customers' Emotional Responses on Revisit Intention in K-Medical Aesthetic Services
• 발행기관: 한국인체미용예술학회
• 저자명: 황미란(Mi-ran Hwang)
• 간행물 정보: 『한국인체미용예술학회지』제26권 제3호, 221~231쪽, 전체 11쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2025.09.30

국문 초록

This study analyzes the impact of emotional responses among female customers who have experienced K-medical aesthetic services on their intention to revisit. The K-medical aesthetic industry has recently been growing rapidly, driven by technological advancement, diversifying consumer demands, the Korean Wave (Hallyu), and government policies. With this growth, the importance of customer experience and emotional satisfaction has become increasingly prominent. An online survey was conducted with female customers who used K-medical aesthetic services, collecting data from 291 participants. Descriptive statistical analysis was performed using SPSS 29.0. The results confirm that positive emotional responses from female customers have a significant positive effect on their intention to revisit. This suggests that not only treatment outcomes, but also overall emotional experiences, play an important role in determining customers’ willingness to return. Therefore, medical aesthetic institutions and service providers should carefully manage the emotional experiences of their clients and strengthen personalized service strategies that foster positive emotions. This study is limited to female customers in Korea, and service standardization and quality variations present additional limitations. Future research should include a wider range of regions, ages, and service types, including global customers.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구내용 및 연구방법

Ⅳ. 연구결과 및 고찰

Ⅴ. 결론

참고문헌

키워드

K-의료미용 부정적 감정반응 긍정적 감정반응 재방문의도 K-medical Beauty Negative Emotional Response Positive Emotional Response Revisit Intention