中国农村旅游发展：现状、挑战与可持续发展策略

• 영문명: Development of Rural Tourism in China: Status, Challenges, and Sustainable Strategies
• 발행기관: YIXIN 출판사
• 저자명: Li Hui
• 간행물 정보: 『Journal of China Studies』Vol.3 No.7, 67~74쪽, 전체 8쪽
• 주제분류: 사회과학 > 교육학
• 파일형태: PDF
• 발행일자: 2025.07.31

국문 초록

This paper focuses on the overall development of rural tourism in China. It systematically reviews recent progress in key areas such as market expansion, product diversification, consumer structure, and policy support, while assessing the achievements of the sector at its current stage. At the same time, it identifies several structural constraints that hinder further development, including serious product homogenization, insufficient infrastructure, and a shortage of professional talent. The paper further explores sustainable development pathways for rural tourism, proposing strategies such as diversified business models, service quality improvement, internationalization, and intelligent transformation. Emphasis is placed on the in-depth excavation of local rural cultural resources and the creation of distinctive tourism brands with strong recognition. Through the analysis of representative cases, the study offers systematic and targeted policy recommendations aimed at promoting the high-quality and sustainable development of rural tourism in China.

영문 초록

本文聚焦中国农村旅游发展的整体态势，系统梳理其在市场规模、产品类型、消费结构与政策支持等方面的进展，评估其阶段性成效的同时，深入揭示当前面临的突出问题，包括旅游产品高度同质化、基础设施薄弱及专业人才匮乏等结构性制约。文章还进一步探讨了农村旅游的可持续发展路径，提出通过多元化经营、服务品质提升、国际化布局及智慧化转型等策略实现转型升级，强调应深度挖掘本土乡村文化资源，打造具有辨识度的特色旅游品牌，并结合典型案例对相关创新实践进行分析阐释，试图为推动中国农村旅游高质量与可持续发展提供系统性、针对性的发展思路与政策建议。

목차

Ⅰ. 引言

Ⅱ. 中国农村旅游的发展现状分析

Ⅲ. 中国农村旅游所面临的核心挑战

Ⅳ. 中国农村旅游的可持续发展路径探析

Ⅴ. 中国农村旅游的创新探索

Ⅵ. 结语

参考文献

키워드

Rural tourism Development status Challenges Sustainable development Innovative strategies 农村旅游 发展现状 挑战 可持续发展 创新探索