竞速时代下短微影像的审美反思：论中国李子柒短视频的“慢速”书写 | ebook

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竞速时代下短微影像的审美反思：论中国李子柒短视频的“慢速”书写

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영문명: Aesthetic Reflection on Short and Micro Images in the Age of Speed: On the “Slow” Writing of Chinese Li Ziqi’s Short Videos
발행기관: 아시아문화콘텐츠연구소
저자명: Qiao Ning Yu Yingxin
간행물 정보: 『문화·경영·기술』제5권 제1호, 95~116쪽, 전체 22쪽
주제분류: 인문학 > 기타인문학
파일형태: PDF
발행일자: 2025.06.30

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1:1 문의

국문 초록

The short videos of Li Ziqi in China are typical texts in the short and micro images of the age of speed, which are related to the modernity of slow aesthetics. They reflect on the aesthetic modernity of “acceleration” and reconstruct the aesthetic experience of users in digital activities. Against the background where short and micro images create a homogenized and fragmented experience, Li Ziqi’s short videos, with the help of digital media technology, build a bridge between memory and emotion, thus awakening the audience’s heterogeneous experience of the “present”. From the perspective of aesthetics and based on the theory of the modernity of slow aesthetics, this article points out the creative core of Li Ziqi’s short videos and their popular spread both at home and abroad, and analyzes the practice of slow aesthetic experience in Li Ziqi’s short videos. However, the experience of slow aesthetics does not mean escaping from the present, but focuses on the fragmentation, wandering and changes of the “present”, perfecting the withered life experiences of individuals and generating rich individuals that contain memory and emotion.

영문 초록

中国李子柒短视频是竞速时代短微影像关乎慢速审美现代性的典型文本，其对“加速”的审美现代性进行反思，重构了用户在数字活动中的审美经验。在当下短微影像缔造同质化、碎片化体验的背景下，李子柒短视频却借助数字媒介技术，架起记忆与情感的桥梁，从而唤醒观众对“当下”的异质体验。本文从审美视角切入，基于慢速审美现代性理论，指出李子柒短视频的创作内核与其在海内外的火热传播现状，分析李子柒短视频的慢速审美经验实践。然而，慢速审美经验并非逃离当下，而是注重“当下”的断裂、游移、变动，完善个体凋敝的生命经历，产生包含记忆、情感的丰富个体。

키워드

Chinese Li Ziqi’s short videos Modernity of slow aesthetics Slow experience Cultural dissemination Technological revolution 中国李子柒短视频慢速审美现代性慢速经验文化传播技术革命

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