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• 영문명: The Effects of Perceived Usefulness and Perceived Ease of Use of Convenience Store Mobile Apps on Consumers’ Intentions to Use Mobile Apps and Visit Stores
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 전상민(Sangmin Jun)
• 간행물 정보: 『생활과학연구논총』제29권 제1호, 37~48쪽, 전체 12쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2025.04.30

국문 초록

Background/Objectives: This study aims to compare the usage behaviors of convenience store mobile app users and non-users and examines the impact of perceived usefulness and perceived ease of use on consumers' intentions to use the mobile app and visit stores, based on the Technology Acceptance Model. It also analyzes how convenience store experiences and satisfaction differ based on app usage. Methods: Using data from 1,600 participants in the ｢2024 Convenience Store Consumer Satisfaction and Usage Surve｣ by the Korea Consumer Agency, this study employed descriptive statistics, chi-square tests, t-tests, and structural equation modeling. Results: The results indicated that mobile app users visited convenience store locations more frequently than non-users, had a higher utilization rate of retail convenience services, and reported greater satisfaction with these services and promotions. Additionally, they demonstrated stronger intentions to use mobile apps and visit stores. Consumers' perceived usefulness and perceived ease of use of convenience store mobile apps had a positive effect on their intention to use the app. However, these factors did not directly influence store visit intention; instead, they had an indirect effect through the mediating role of mobile app usage intention. Conclusion/Implications: The study holds academic significance by empirically examining the linkage between consumers' use of convenience store mobile apps and in-store visits through the extended application of the Technology Acceptance Model. Practically, it provides strategic recommendations for enhancing the adoption and utilization of convenience store mobile apps.

목차

Ⅰ. 서론

Ⅱ. 연구방법

Ⅲ. 결과 및 논의

Ⅳ. 결론 및 제언

참고문헌

키워드

Convenience store mobile apps Perceived usefulness Perceived ease of use Intentions to use mobile apps Intentions to visit stores