학술논문
Strategic Motivations and Potential Impacts of Privatization of Multinational Beauty Brands: The Example of L’Occitane’s De-listing
이용수 3
- 영문명
- 발행기관
- 동북아경상학회
- 저자명
- Guowen Bu
- 간행물 정보
- 『동북아경상연구』Vol.5 No. 2, 1~10쪽, 전체 10쪽
- 주제분류
- 경제경영 > 경제학
- 파일형태
- 발행일자
- 2024.11.30
4,000원
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국문 초록
Purpose - This paper leverages the Haver Framework to expand its application in the financial analysis of the private science and technology communication industry. Specifically, it aims to identify and address issues within Huawei, thereby validating the Haver Framework’s applicability in this sector. By focusing on Huawei, a leading global technology company, the study seeks to uncover underlying problems and propose strategic solutions to enhance its operational efficiency and financial stability.
Design/Methodology/Approach - The study uses the Haver Framework to analyze Huawei through a comprehensive case study. It evaluates the company’s operations from strategic, accounting, financial, and prospective perspectives. SWOT analysis and various qualitative and quantitative tools are employed to assess Huawei’s financial and business conditions. The study aims to provide specific growth suggestions tailored to Huawei’s unique challenges and opportunities.
Findings - The analysis shows Huawei’s profitability is unstable due to reduced government subsidies, threatening long-term growth. To achieve sustainability, Huawei must reduce reliance on policy support and optimize internal resources, leveraging strengths and addressing weaknesses to enhance resilience in a changing market.
Research Implications - This study enhances the Haver Framework by applying it to Huawei, providing a comprehensive analysis of its operations and future prospects. It highlights Huawei’s challenges and offers actionable recommendations, validating the framework’s applicability and contributing insights into strategic financial management for similar companies.
영문 초록
목차
Ⅰ. Introduction
Ⅱ. Theoretical Background
Ⅲ. Case Presentation
Ⅳ. Analysis of the Financial Situation of L’Occitane’s Delisting
Ⅴ. Conclusion
References
키워드
해당간행물 수록 논문
- 동북아경상연구 제5권 제2호 목차
- Strategic Motivations and Potential Impacts of Privatization of Multinational Beauty Brands: The Example of L’Occitane’s De-listing
- Narrative Strategies of Enterprises and Entrepreneurs in Corporate CrisisManagement: The ‘Meng Wanzhou Incident’ as an Example
- Financial Analysis of Private Technology Communication Enterprises Based on Haver Analysis Framework: Take Huawei Technology Co., Ltd. as an Example
- Research on the Chinese Company’s Liquidation System
- Implementation and Impact of IKEA Furniture Recycling Plan: A Comprehensive Case Analysis Based on Circular Economy and Green Marketing
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