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학술논문

Strategic Motivations and Potential Impacts of Privatization of Multinational Beauty Brands: The Example of L’Occitane’s De-listing

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영문명
발행기관
동북아경상학회
저자명
Guowen Bu
간행물 정보
『동북아경상연구』Vol.5 No. 2, 1~10쪽, 전체 10쪽
주제분류
경제경영 > 경제학
파일형태
PDF
발행일자
2024.11.30
4,000

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국문 초록

Purpose - This paper leverages the Haver Framework to expand its application in the financial analysis of the private science and technology communication industry. Specifically, it aims to identify and address issues within Huawei, thereby validating the Haver Framework’s applicability in this sector. By focusing on Huawei, a leading global technology company, the study seeks to uncover underlying problems and propose strategic solutions to enhance its operational efficiency and financial stability. Design/Methodology/Approach - The study uses the Haver Framework to analyze Huawei through a comprehensive case study. It evaluates the company’s operations from strategic, accounting, financial, and prospective perspectives. SWOT analysis and various qualitative and quantitative tools are employed to assess Huawei’s financial and business conditions. The study aims to provide specific growth suggestions tailored to Huawei’s unique challenges and opportunities. Findings - The analysis shows Huawei’s profitability is unstable due to reduced government subsidies, threatening long-term growth. To achieve sustainability, Huawei must reduce reliance on policy support and optimize internal resources, leveraging strengths and addressing weaknesses to enhance resilience in a changing market. Research Implications - This study enhances the Haver Framework by applying it to Huawei, providing a comprehensive analysis of its operations and future prospects. It highlights Huawei’s challenges and offers actionable recommendations, validating the framework’s applicability and contributing insights into strategic financial management for similar companies.

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목차

Ⅰ. Introduction
Ⅱ. Theoretical Background
Ⅲ. Case Presentation
Ⅳ. Analysis of the Financial Situation of L’Occitane’s Delisting
Ⅴ. Conclusion
References

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APA

Guowen Bu. (2024).Strategic Motivations and Potential Impacts of Privatization of Multinational Beauty Brands: The Example of L’Occitane’s De-listing. 동북아경상연구, 5 (2), 1-10

MLA

Guowen Bu. "Strategic Motivations and Potential Impacts of Privatization of Multinational Beauty Brands: The Example of L’Occitane’s De-listing." 동북아경상연구, 5.2(2024): 1-10

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